Back To School With YPM

It’s that time of year again. Students are heading back to school, preparing for the year ahead. Businesses are doing the same, planning out their new tactics and marketing budgets for next year.

Are your marketing investments strong enough to compete in an evolving digital marketplace? Are you ready for the new trends shaping the digital world? Down below we’ve got a few hints to help you achieve A+ results this year, and be at the top of your class.

TIPS & TRENDS: This Year’s Prom Queen.

It pays to be popular, and we’re not talking high school popularity. Social media platforms promote popular content. The more users like, share, and comment on your posts, the more they’re seen. Engagement is the #1 metric and we can start creating content people want to interact and associate with.

ON THE BLOG: Best Practices for PPC Landing Pages.

It’s a common mistake to treat paid traffic like organic traffic. Organic traffic comes through search engines such as Bing or Google. Its users are generally interested in exploring the goods and services offered through your website…READ MORE.

DID YOU KNOW? Today’s Lesson Plan.

Maybe teachers should have shown more videos when we were in school. Video is a great way to educate people about your products. Which is why it generates such strong leads. Turns out, the more people know about you, the more they want to buy from you. Let’s get the word out.

IN CASE YOU MISSED IT: The Psychology of Marketing