Wine and cheese is a match made in heaven. A perfect pairing if you will. And while it might seem like all wine goes with all cheese (or maybe that’s just us), sommeliers will say that each wine and cheese has its perfect match to help complement and balance the flavors of the other.

While we could talk about wine and cheese all day, what we are really here to focus on this month is landing pages. Yes, you read that right. Landing pages, while not as delicious as cheese, are a key component of a successful paid media campaign. Landing pages pair nicely with both organic and paid efforts, but when used for paid advertising, customizing your landing pages to your individual audiences will generate higher conversion rates.

Is your objective to educate your audience? Or to drive sales? Or of course both? Every business goal needs a customized landing page to pair with it to drive results.

TIPS & TRENDS: Loading…

Paying attention to load time is key in converting customers. Studies show that just a one second delay can cause a 7% decrease in conversions! Wherever you direct customers, make sure it delivers a quality experience or your audience won’t stick around long enough to purchase anything.

ON THE BLOG: How to Improve Your Google Ranking

Google ranks and sorts websites based on criteria coded into its algorithm which involves rating pages according to over 200 factors, including keywords, backlinks, and user engagement. The best way to get ranked high? Deliver high-quality content. READ MORE. 

DID YOU KNOW? It’s Not Excessive if it Converts!

The more landing pages you have, the more ways you have to target customers. Companies with 15 or more landing pages convert over 50 percent as often. Worried you don’t have enough? Our paid search team will help boost your numbers.

IN CASE YOU MISSED IT: The Psychology of Marketing

Explore our toolkit on the 6 principles of decision making that can help convert more customers. DOWNLOAD NOW.