Have you been searching for your pot o’ gold at the end of the rainbow? Don’t leave it to luck! The answer to all your digital marketing conundrums is to develop an integrated strategy to amplify brand exposure and build your business. The majority of people today consume 3 -5 pieces of content before making a purchase decision*, which means your brand needs to have multiple touchpoints with consumers throughout their path to purchase.

The good news is, finding and converting customers doesn’t have to be as rare as a four leaf clover; with the right mix of SEO-centered content, an engaging website and a combination of digital marketing channels you can increase your campaigns effectiveness up to 3x*. YPM’s leprechauns are here to help you reach the gold at the end of the rainbow.

TIPS & TRENDS: Outsmart Search Engines with SEO

SEO might seem like a game of chance, but there is actually a scientific strategy to creating web content that resonates not only with readers but also with search engines. If you’re leaving your SEO and content strategy to luck, you’re missing out on potential customers.

ON THE BLOG: How to Attract Customers Through Brand Exposure 

Building your brand exposure requires an integrated marketing strategy. Combining highly effective channels like display ads, social media posts and engaging content can help educate potential consumers on who your brand is and what they have to offer. READ MORE. 

DID YOU KNOW? Frequency is Fundamental

When it comes to brand exposure, the more the merrier. According to a Cross-Media Ad Effectiveness Study by The Interactive Advertising Bureau (IAB) consumers viewing a constant message across a variety of channels can improve purchase intent by 90% and brand perception by 68%.

WANT MORE? Don’t Leave it to Luck.

Website feeling a little stale? Our Content Audit Guide is designed specifically for the smart marketer who needs to figure out exactly what the brand’s content strengths and weaknesses are. Inside you’ll get … DOWNLOAD NOW.