Valentine’s Day has passed but that doesn’t mean that we can’t still spread a little love–social media love that is. Perhaps you’re an avid social media user, handing out likes and comments left and right or maybe you’re a staunch anti-social media person who doesn’t even know what a hashtag is.

Regardless of your personal opinion of social media, it’s established itself as a powerful marketing tool over the last decade and it’s not going anywhere anytime soon. In fact, it’s growing every day with the introduction of new platforms (looking at you TikTok) and engaging formats like short video. But the fact of the matter is that most brand’s aren’t using social media to its fullest potential and that means that customers (and $$) are being left on the table. This month we switched our sights to social media–we hope you like it!

TIPS & TRENDS: Getting Real with Reels

It’s undeniable that video has become the king of the content game, and nowhere is that stronger than on social media platforms. One of Instagram’s video features, Reels, is a great tool for increasing engagement on the platform due to the bite size nature of the content.

ON THE BLOG: 2022 and The Future of Social Media

What started as a fun way to network with friends and family has exploded over the last few decades into a multi-billion dollar industry. Social media is more than just filtered photos and short dog videos. It’s a digital marketing must-have. READ MORE. 

DID YOU KNOW? YPM’s Engaged!

YPM helped our clients reach over 200K engagements in 2021, which is a 62% increase above the industry benchmark. Curious how we can bring your brand the same level of social success? Reach out today to speak with our team of social media experts!

WANT MORE? #ContentMarketing

It’s a new year and it’s the perfect time to revisit your web content. Our Content Audit Guide is designed specifically for the smart marketer who needs to figure out exactly what the brand’s content strengths and weaknesses are. Inside you’ll get … DOWNLOAD NOW.