In springtime’s bloom, ideas take flight,
Marketing blossoms with fresh delight.
Like petals unfurling in the sun’s warm embrace,
Our campaigns flourish, spreading joy and grace.

Alright, maybe we’ll stick to marketing and leave the poetry to Taylor Swift. But April’s National Poetry Month and we couldn’t miss the opportunity to weave a little poetic beauty into our marketing efforts. And now that we think about it, Taylor’s more than just a poet–she’s sort of a marketing genius.

And just as a poet carefully selects each word to paint a vivid picture or stir up emotions, marketers craft messages that resonate with audiences and inspire action. It’s all about weaving stories, stirring hearts, and leaving a lasting impression that says, “Hey, I’m here, and I’ve got something important to share!”

So, this month is the perfect time to sprinkle some stardust on our subject lines, twirl some metaphors in our captions, and maybe even throw in a haiku or two for good measure! Who says marketing can’t be a little fun, right?

Now, I know what you’re thinking: “But I’m no Shakespeare!” Fear not, friends! Whether you’re penning an epic ode to your latest service offerings or crafting a clever rhyme about your latest product launch, there’s no wrong way to get poetic in your marketing endeavors.

TIPS & TRENDS: Weave Your Brand Personality Into All Your Messaging

Infuse your captions, email marketing, and even your paid advertising with a personality to resonate with your audience on a human level. Use a tone of voice that aligns with your brand identity and values, and consider incorporating storytelling, humor, or behind-the-scenes insights to make your ad feel more relatable and genuine. And don’t forget the Call-To-Action (CTA)!

DID YOU KNOW? In Times of Economic Strife, Ad Revenue Springs to Life: A Poetic Triumph in 2023

In 2023, digital ad revenue surged to $225 billion, marking a 7.3% increase from the previous year despite adverse economic signals, as highlighted by the Interactive Advertising Bureau (IAB). Notably, the fourth quarter experienced the most substantial spike in spending, rising by 12.3% year-over-year to reach $64.5 billion, likely propelled by heightened holiday expenditures. Key sectors, including audio advertising, retail media, and video, witnessed significant growth rates, with CTV/OTT contributing 42% of the revenue. Read more here.

ON THE BLOG: While Supplies Last: How to Make Customers Act By Creating Urgency

From optimizing for mobile responsiveness to crafting compelling content, learn how to keep your campaigns vibrant and engaging. Don’t let minor mistakes dilute your returns – embrace the season of renewal by strengthening your mobile marketing strategies and flourishing with success. Read More.