Everything Marketers Need to Know About Google Performance Max: Assets, Specs, and Optimization
Google Performance Max campaigns are quickly becoming a go-to strategy for marketers looking to diversify their paid media approach. As a goal-based campaign, PMax enables advertisers to access the [...]
Dissecting Digital Advertising Spend During an Election Year: 2024 vs. 2020
Election years are a unique and dynamic time for advertising, with political campaigns driving significant changes in the digital advertising landscape. As we approach the 2024 elections, it is [...]
While Supplies Last: How to Make Customers Act By Creating Urgency
Why do so many ads remind us that their offers are only good “while supplies last?” Because successful marketing doesn’t just connect the right person to the right product. [...]
What is Tactical Marketing
Like military campaigns, marketing campaigns require both clear strategy and strong tactics. Without a strategic framework, it’s doubtful your efforts or objectives will produce meaningful or desired results. Without [...]
What Is Call Tracking & Why Is It So Important?
Information is the lifeblood of marketing. The more you know about your customers, the easier it is to promote yourself to them. But while marketing has become increasingly digital, [...]
Squeeze Page vs Landing Page: What’s the Difference?
Digital marketing campaigns exist in order to generate leads and convert those leads into customers. Though a well-built website will attract visitors, it’s not as focused as a squeeze [...]