The beginning of this New Year has been complicated to say the least (we’re looking at you Omicron!), so we wanted to go back to the basics – the building blocks of your digital marketing.

If you think of your overall marketing strategy like a house (we love a good metaphor so bear with us), the foundation of that house is your website. Without a strong, stable foundation your house is at risk of collapsing. In marketing, without an efficient website, your digital marketing may also fall flat.

Whether you’re driving traffic organically to your site or through the myriad of paid channels that make up a successful digital marketing strategy, your website has to be ready to support it all. Visitors come to your website for a variety of reasons, such as seeking contact information, researching your brand and products, finding out more about your mission, and most importantly – transacting. If it can’t function properly you’re losing out on business and money.

Never fear, YPM is here to be your General Contractor, assisting you in building the perfect foundation for your business…and the best part? Unlike contractors, we always stay on schedule!

Web Design TIPS & TRENDS: 2022 Web Design Trends 

Scrollytelling, also referred to as “narrative visualization”, is a trend we expect to see more in 2022 as a way to leverage the digital interactiveness of your website to convey an intricate story. Using visual effects and engaging content, this UI trend pieces together these visual elements to convey specific messaging to your website visitors.

ON THE BLOG: How to Influence Customers: Creating Social Proof

Social proof is a marketing strategy based on a fundamental truth. When we can’t decide what to do, we follow the wisdom of the crowd. Learn how you can use this to your advantage to help drive more conversions…READ MORE.

DID YOU KNOW? Your Website Could Be Ruining Your Business

Yep, you read that right. Your website is the virtual storefront that your customers visit you through. But did you know that 70% of online businesses fail because of bad usability? And that 75% of people form their judgement of your brand based on the aesthetics of your site? It might be time to refresh your website but don’t worry, we can help.

WANT MORE? Blueprint Your Content

It’s a new year and it’s the perfect time to revisit your web content. Our Content Audit Guide is designed specifically for the smart marketer who needs to figure out exactly what the brand’s content strengths and weaknesses are. Inside you’ll get … DOWNLOAD NOW.