YPM, Inc. is a 2nd generation, privately held family business based in Irvine, CA with over 40 years of experience in leading well known companies in their lead generation and branding efforts.
1981
Our story begins
over 40 years ago
Founded 1981, YPM’s history is a page-turner–quite literally! That’s because YPM got its start in the yellow pages. In fact, YPM used to stand for Yellow Pages Media.
1987
Print remains unmatched
YP advertising was strictly print and the internet didn’t exist, so in order to measure our media’s success, we implemented unique tracking telephone lines to understand the KPIs and media success.
THE 90s
Enter Internet
1994
1998
From Pages to Pixels
In October 2000, Google launched the AdWords system which allowed advertisers to create text ads within Google’s search engine results. However, true pay-per-click (PPC) advertising as we know it today didn’t come about until 2002.
In October 2000, Google launched the AdWords system which allowed advertisers to create text ads within Google’s search engine results. However, true pay-per-click (PPC) advertising as we know it today didn’t come about until 2002.
2004
2002 – 2007 – Social media sites like LinkedIn (2002), Myspace (2003), Facebook (2004) and Twitter (2007) burst onto the scene connecting people like never before.
2007
Social Media Becomes a Money Maker
Facebook was launched in 2004, but in 2007 the Facebook Ads platform was introduced ushering in the dawn of social media advertising as we know it today.
Facebook was launched in 2004, but in 2007 the Facebook Ads platform was introduced ushering in the dawn of social media advertising as we know it today.
2019
Privacy Protection
Apple launches iOS 13 which primarily focused on giving users more control over their privacy and limited the sharing of location data to apps like Facebook and Instagram.
2020
Connected TV
The Covid-19 pandemic gave new life to CTV, giving advertisers the ability to stream their messaging directly onto the screens of their customers at a fraction of the cost of traditional broadcast advertising.
The Covid-19 pandemic gave new life to CTV, giving advertisers the ability to stream their messaging directly onto the screens of their customers at a fraction of the cost of traditional broadcast advertising.
2021 AND BEYOND
Mobile First
In 2021, Google officially moved to mobile-first indexing which predominantly uses the mobile version of a website for indexing and ranking.
Technology precedes technique. We consult to help brands adjust their technique based on the latest media technology.
We have come a long way in our 40 years in business, but our philosophy has always been the same:
We never compromise our standards to win business.