It’s the time of year to give thanks. But besides all the gadgets dedicated to turkey and stuffing, there’s one device we’re especially grateful for ‒ our mobile device. Whatever else people say about it, there’s no denying it’s made our lives easier. It keeps us connected to family and friends through email, text, and social media. Useful when we need them to stop by the store for more cranberry sauce.

Mobile devices let us track our health by counting steps after that second helping of pumpkin pie. And mobile transactions give us a head start on our Christmas shopping. Remember waiting in line at the bank and the mall? Now everything we need ‒ clothes, groceries, place settings ‒ is a few taps away.

With consumers carrying mobile devices with them nearly 24 hours a day, designing and optimizing your online experience has never been more important. From your website to your social media, a business that can’t engage people on their smartphones is like leftover turkey, quickly forgotten. By making your digital marketing mobile first, we help ensure a satisfying experience for all your customers.

TIPS & TRENDS: Make it Mobile

Like making money? Then here’s a term you ought to get familiar with: mobile commerce. In five years, Business Insider predicts M-commerce will be the preferred shopping channel for Millennials and Gen-Z. Partner with YPM and let our digital team make you part of the future.

DID YOU KNOW: Add the Image

Here’s a secret journalists have known for years: pictures attract attention. That’s why newspapers slap splashy photos across the front page every chance they get. But what works in print works online as well. Adding an image to an article increases views 94%.

ON THE BLOG: How to Improve Your Google Ranking

Google ranks and sorts websites based on criteria coded into its algorithm. Part of this algorithm involves rating pages according to over 200 factors, including keywords, backlinks, and user engagement…READ MORE.

IN CASE YOU MISSED IT: B2B Marketing: Using Personality & Emotion on LinkedIn

We get B2B advertising can be tough and quite frankly, boring. Studies show that most people find B2B content creatively uncompelling. That’s why we wanted to share this webinar from Sprout Social, where they share ways to use personality and emotion to make your LinkedIn ads more compelling. WATCH HERE.