With all that has been going on in today’s world, many have forgotten about CCPA (California Consumer Privacy Act), but it has been confirmed that enforcement of the new policy began on July 1, 2020 as scheduled. Staying ahead of this will be key to making sure websites are compliant, and search campaigns stay running. Companies must provide visitors with a way to see how their data is shared, and opt out of that sharing if they so desire.

Reach out to see how YPM can help your website be updated for CCPA and best practices for UX/UI.