February isn’t just about flowers and chocolates—it’s about connection. And when it comes to marketing services, building strong customer relationships is key. This month, we’re diving into ways to engage your audience, strengthen consumer trust, and turn one-time customers into loyal brand advocates. Whether through social media, email, or SMS marketing, let’s explore how to spread the love.

      Creating Trust: Retargeting for Relationship Building

Not all love is love at first sight—sometimes, it takes a few interactions. Retargeting is a great way to keep your business top-of-mind for potential clients who have visited your website or engaged with past ads. Running remarketing campaigns that showcase client success stories or highlight the benefits of your services can build trust and encourage conversions. Social media engagement ads can also be a powerful tool, allowing you to interact with your audience and start meaningful conversations that lead to long-term relationships.

Email & SMS Marketing: Personalized Messages That Resonate

Your email and SMS lists are filled with potential and existing clients who appreciate thoughtful, value-driven communication. But you can’t just fire off messages hoping something will resonate. Segmentation is key to making sure your messages feel relevant, whether you’re offering a limited-time service discount, sending appointment reminders, or following up on previous interactions. Keeping your messaging warm and engaging will help reinforce strong client relationships.

On The Blog: The Ultimate Guide to Bluesky: What Marketers and Everyday Users Need to Know 

In the ever-evolving world of social media, platforms come and go, but Bluesky is making waves as a decentralized alternative to traditional networks like X (formerly Twitter). Whether you’re a digital marketer aiming to reach new audiences or an everyday user curious about the buzz, this guide will break down everything you need to know about Bluesky. Click here to read more.

A Message From Steve Lendino, CEO at YPM 

Staying connected with your audience requires immediacy and personalization, and SMS marketing is leading the way. With 98% open rates and responses in under 90 seconds, it’s one of the most effective ways to reach clients. A simple text—whether a reminder, exclusive offer, or thank-you—can strengthen relationships and drive engagement. As digital strategies evolve, integrating SMS isn’t just smart; it’s essential. If you haven’t explored it yet, now is the time. Let’s make 2025 the year we connect faster and engage smarter—one text at a time.