With Summer around the corner, it’s time to start thinking about how to optimize your digital marketing campaigns for the season. With warmer weather, changing consumer behavior, and a host of seasonal promotions and events, it’s crucial to ensure that your marketing strategy is in top shape to make the most of this time of year.

In this month’s newsletter, we’re sharing tips, tricks, and best practices for getting your digital marketing in shape for summer. From analytics updates to tracking your ROAS, we’ve outlined ways to help you engage your audience, drive more traffic and conversions, and make the most of this exciting time of year.

Let YPM help you build a digital marketing strategy that’s beach or pool fit and ready to go!

TIPS & TRENDS: Tone Up Your ROAS.

While every company wants their ROAS as high as possible, most aim for returns of 3:1 or 4:1. However, it all comes down to your circumstances. Businesses with high margins can experience healthy growth with a low ROAS. Conversely, companies with low margins generally need to see much higher returns.

DID YOU KNOW: Moving to GA4.

Just as using kettlebells and dumbbells in the gym can help you build muscle and improve your overall fitness, transferring to GA4 can help strengthen your digital marketing strategy and improve your overall performance. Both require a learning curve and consistency, but the payoff can be significant.

ON THE BLOG: Ways to Keep your Digital Marketing Economically Fit

If you’re not tracking your results and constantly adjusting your digital marketing strategies, you will plateau and all your efforts will become inefficient and expensive. What do your results tell you if you’re not paying attention to them and learning how to make them better? READ MORE.

IN CASE YOU MISSED IT: How to Improve Your Google Ranking

ROAS helps you evaluate your ads’ performance. It draws a spotlight to your most valuable and effective campaigns, so when you allocate your marketing budget, you can be certain you’re backing a winner. What’s more, with modern technology, you don’t have to sit around twiddling your thumbs, waiting for the final results…READ MORE.