We’ve all heard the saying April showers bring May flowers. And in some ways that’s how we like to think of email marketing. You put in efforts now to help grow your email lists so that you can reap the benefits of having a large, engaged customer email base later. Planting those small seeds now will bloom into future opportunities and keep you and your brand top of mind when your customers are ready to convert. In fact, two-thirds of people actually enjoy receiving branded emails at least once a week. So why not give the people what they want? Start sending emails to help build your brand and increase conversions!

TIPS & TRENDS: Just Right

Trying to find the perfect length for your email? Well, research* finds customers like emails that are short or long, but not in between. 200-250 words is best, but emails with fewer than 50 words do almost as well.

ON THE BLOG: There’s (Almost) Never A Good Reason To Buy An Email List

Yep, you read that right! We get this question a lot and while it may be tempting to purchase a list of emails, it’s hardly ever a good idea. We break down all the reasons why you should stay away from purchased email lists in our latest blog post. READ MORE. 

DID YOU KNOW? Your Email Was Sent – Why Is No One Reading It?

There’s more to email marketing than just sending out emails. We break down why you need a strategy and a few tips to ensure your customers are reading and engaging with your marketing emails. READ MORE. 

IN CASE YOU MISSED IT: Psychology of Decision Making: How to Create Authority Cues

Most companies claim they’re an authority in their respective field, however, the most successful businesses learn how to incorporate authority cues into their marketing strategy which helps build reliability and transparency with their customers. READ MORE.