Ever notice how everyone’s coffee order is a little different? Some of us drink it black, straight up—simple and bold. Others prefer a splash of hazelnut syrup or a decadent caramel drizzle. And the milk options? Non-fat, almond, oat, soy… the possibilities are endless.

Just like coffee orders, there is no one-size-fits-all marketing strategy. Some businesses need a comprehensive approach involving PPC, content creation, highly-targeted social media ad campaigns, and a splash of CTV. Others might just need effective SEO and a dash of email marketing to convert current customers.

It’s best to leave it to the media experts (dare we say barista experts!) to brew, concoct, and perfect your marketing strategy. Having a trusted team to craft the ideal plan within your budget is essential.

No matter what your business needs, you can trust YPM to create the perfect blend every time.

TIPS & TRENDS: Boost Your Biz with GBP: Get Seen, Get Trusted, and Get Customers!

Google Business Profile (GBP) offers numerous benefits, including increased visibility on Google Search and Maps, which helps attract more customers. It can improve your search engine ranking by providing complete and accurate information, leading to higher website traffic. GBP also enhances customer engagement through reviews and updates, builds trust with customer ratings, and provides valuable insights into customer interactions. Additionally, it’s a free and mobile-friendly platform, allowing you to connect with customers across various channels effectively.

ON THE BLOG: ICYMI: Dissecting Digital Advertising Spend During an Election Year: 2024 vs. 2020

Digital ad spending this political cycle is anticipated to spike a dramatic 156.0% over 2020 levels to reach $3.46 billion. That means digital will make up 28.1% of total political spending in 2024 versus 14.1% in 2020.

ON THE RADAR: Here are some social media events coming up in the month of August

International Cat Day – August 8th, National Book Lovers Day – August 9th, National Lazy Day – August 10th, International Youth Day – August 12th, National Relaxation Day – August 15th, World Photography Day – August 19th, National Dog Day – August 26th, National Beach Day – August 30th, and National Eat Outside Day – August 31st

CEO Corner with Steve Lendino

Just like brewing the perfect cup of coffee, we at YPM are refocusing on the fundamentals this August. We’re committed to driving results, crafting holistic marketing strategies, and leveraging data to adapt and excel. As baristas prepare each cup with precision and care, we’re ready to tackle new challenges and opportunities with the same dedication. Let’s make the most of this season and set the stage for a successful year-end and an even more successful 2025!