8 Best Practices for PPC Landing Pages
It’s a common mistake to treat paid traffic like organic traffic. Organic traffic comes through search engines such as Bing or Google. Its users are generally interested in exploring [...]
How to Create a Local SEO Strategy
Local businesses once relied on word-of-mouth, but online search is gradually overtaking it. Rather than ask their neighbors, Americans ask the internet instead. Almost half (46%) of Google searches are [...]
How to Improve Your Google Ranking
Google ranks and sorts websites based on criteria coded into its algorithm. Part of this algorithm involves rating pages according to over 200 factors, including keywords, backlinks, and user [...]
Why You Should Never Buy Email Lists
As a digital marketing agency that’s been in business for over 40 years, we have pretty much seen and heard it all. One question we get time and time [...]
How to Create Emails Customers Will Read
Of all the digital tactics a business can pursue, email may be the most cost-effective one of them all. For every dollar spent, you can expect $42 back on [...]
Why Limiting Consumer Choices Leads to Higher Sales
Consumers want choice. At least, that’s what they claim. But, strangely, when they’re given more choices, they’re less likely to pick one. Researchers refer to it as the paradox [...]