Psychology of Decision Making: How to Create Authority Cues
Humans respond instinctively to authority. It’s part of our upbringing and our nature. People who are knowledgeable, credible, and trustworthy exert greater influence through their opinions and recommendations. This [...]
How to Attract Customers Through Brand Exposure
Ever wonder why workplace romances are so common? Why kids who live next door become best friends? Why sequels and remakes are so popular? It’s because we’re drawn to [...]
2022 And The Future Of Social Media
What started as a fun way to network with friends and family has exploded over the last few decades into a multi-billion dollar industry. Social media is more than just [...]
How to Influence Customers: Creating Social Proof
We humans are social creatures. We’re drawn to other people, not only for comfort and safety, but insight as well. How other people behave tells us a lot about the [...]
Wrapping the 2021 Marketing Year with YPM
To Our Clients, Family and Friends, First off, thank you for a fantastic year! We wouldn’t be where we are today without all of you. As we look toward 2022, [...]
40 Years and Counting: Lendino Talks Innovation, Fluid Transitions, Acquisitions and Hockey
Steve Lendino, long-standing President of YPM, was sitting in the large conference room in our Irvine, CA headquarters on a sunny July afternoon. His head was bowed, engrossed in something [...]