40 Years and Counting: Lendino Talks Innovation, Fluid Transitions, Acquisitions and Hockey
Steve Lendino, long-standing President of YPM, was sitting in the large conference room in our Irvine, CA headquarters on a sunny July afternoon. His head was bowed, engrossed in something [...]
CTV and OTT is the $9B Digital Advertising Channel Everyone is Talking About
As digital marketers, we’re all guilty of streaming a movie, binging three seasons of a show or playing Call of Duty to unwind after a successful campaign launch. And we’re [...]
7 Ways to Woo Your Post-Pandemic Audience
Boosting Organic Social Engagement with Stellar Content If you’ve noticed organic engagement steadily decreasing on social media, it’s not just you. This is happening across the board for most brands. [...]
2 Ways YPM Keeps Digital Marketing Economically Fit
Getting in shape and making it a lasting lifestyle change takes planning, work and consistency. Picture this post-COVID scenario: As you head back into the office and dust off your [...]
Get On Board: Navigating the iOS 14 Update Together
iOS apps now have privacy settings that let users opt out of tracking Western civilization has long been rooted in areas surrounding the sea for survival and maintaining economic and [...]
Demystifying SEO With PB&J: The Importance of Content
Let’s go back to childhood for a moment and think about the perfect peanut butter and jelly sandwich. First, there’s your favorite bread (crusts optional), then we have equal parts [...]