Spring Cleaning With YPM

Did you know that the word February comes from the Latin word februa, which means “to cleanse”? We think that makes it the perfect month to do a little housekeeping and clean up your digital marketing plan. Got blogs on your website that haven’t seen a visitor in a year? Might make sense to do a content audit to refresh them or remove them altogether. Have a media campaign that hasn’t been updated in months? Perhaps now’s the time to give it new life with different creative, a new offer or optimizing to a new target audience.

So while it might not quite be time for spring cleaning, let’s use February as a month to cleanse your marketing strategy of all the stale ideas, content and campaigns and replace them with fresh new ones.

Cleaning up is always more enjoyable with capable help, so we’re here to help you whistle while you work!

TIPS & TRENDS: Adobe Spring Collection

Need some inspiration to help update your website content, media campaigns or blogs? Check out Adobe’s ‘Freshly Picked’ Spring collection of images HERE. Not only are good pictures nice to look at, they are important for SEO as well.

DID YOU KNOW: Video Helps SEO Too!

There can be only one king in the digital jungle. Blogs, podcasts, eBooks, and infographics all bow to video: emperor of the Internet. According to Forrester Research, video is 53 times more likely to generate first page rankings than traditional SEO techniques.

ON THE BLOG: Demystifying SEO with PB&J

The goal of a website, for instance, is to be able to articulate as many facts as possible that pertain to your business and industry to help build credibility and authority online. Here are some key ways that can be mastered…HERE.