Boo! It’s spooky season, and while you’re dodging ghosts, goblins, and all things that go bump in the night, there’s something far scarier lurking in the world of marketing—bad ad creative! 😱 The kind of creative that makes customers run in the opposite direction faster than a haunted house chase scene. Whether it’s pixelated images, dull messaging, or cringe-worthy copy, nothing gives your marketing campaigns the chills like poor execution.
But fear not! In this month’s newsletter, we’re sharing tips, tricks (and treats!) to help you avoid the horrors of subpar creative. Here are a few ways to make your ads wickedly good and captivating enough to keep your audience spellbound!
- Keep It Crisp and Clear 👀
Blurry images and pixelated graphics? That’s a fright! Always use high-resolution visuals to ensure your ads look sharp and professional on any device. - Tell a Spellbinding Story 📖
Don’t let your messaging fall flat like an old ghost story. Use compelling copy that draws in your audience and gives them a reason to engage with your brand. - Use a Killer CTA 🎯
A weak call-to-action is like leaving the door open for the monsters to come in! Make sure your CTA is bold, direct, and irresistible. “Get Started” or “Shop Now” should make them click faster than they’d run from a zombie! - Bewitch with Color and Contrast 🌈
Make your ads stand out by using striking color schemes and bold contrasts. Avoid the dreaded dark, hard-to-read text on equally dark backgrounds—don’t let your message get lost in the ghostly shadows! - Don’t Haunt with Lengthy Copy ⏳
Keep it short and sweet! Don’t scare your audience away with long-winded copy. Focus on clear, concise messaging that drives your point home in a flash.
TIPS & TRENDS: Google’s AI Revolution: Transforming Search with Conversational Intelligence
Content writers will need to focus even more on creating high-quality, in-depth, and well-structured content. Since generative AI can provide detailed summaries and direct answers, only the most valuable and authoritative content will likely be featured prominently. Writers must emphasize clarity, relevance, and expertise to ensure their content is surfaced by AI.
ON THE BLOG: ICYMI: Everything Marketers Need to Know About Google Performance Max: Assets, Specs, and Optimization
Google Performance Max campaigns are quickly becoming a go-to strategy for marketers looking to diversify their paid media approach. As a goal-based campaign, Performance Max enables advertisers to access the full breadth of Google’s advertising inventory in a single campaign. Read more.
ON THE RADAR: Here are some social media events coming up in October & November: October 25: National Art Day 🎨
October 31: Halloween 🎃
November 11: Veterans Day 🇺🇸
November 13: World Kindness Day 💛
November 28: Thanksgiving 🦃
November 30: Small Business Saturday 🛍️
CEO Corner with Steve Lendino
As the President of a digital advertising agency with a broad and diversified international brand portfolio, I can speak to the fact that dismissing your brand research with a lack of marketing test funds puts your brand on a fast track to underperforming campaigns and untapped audience channels. Testing isn’t just a checkbox; it’s how we discover what impactfully resonates, or not. Without suitable investment to explore different creative options, formats, and audiences, you’re missing out on key insights that lead to smarter decisions, better results and increased revenue opportunities. Investing in proper test funds ensures you can optimize and refine your campaigns, making data-driven decisions that actually work. It’s the key to avoiding guesswork and turning your marketing into a true powerhouse.
